Software built to last.

Epigraf is a product holding company — small teams building durable software across consumer, research, and infrastructure.

[ Thesis ]

We’re living through a tech hangover. Every app wants your attention, every product promises AI magic, every experience is optimized for engagement metrics rather than genuine human value.

Epigraf exists to build the opposite: products that serve real needs, strengthen relationships, and often manifest in the physical world — from physical products that preserve family memory to developer APIs that handle millions of transactions.

[ Portfolio ]
01 Live

Keepsake

Memory preservation

A service that helps families preserve and share meaningful memories with senior loved ones. Turning life stories into lasting keepsakes that bridge generations.

makekeepsake.com
02 Live

AI Work Index

Research

Tracking how AI is reshaping work across industries, roles, and tasks.

aiworkindex.com
03 In development

Pictogram

Infrastructure

Display identity and transaction enrichment APIs for fintech and commerce.

04 Planned

TBA

Coming soon

[ Principles ]
  1. 01Durability over disruption
  2. 02Substance over spectacle
  3. 03Craft at every layer
  4. 04Revenue as signal
  5. 05Independent by default
[ Timeline ]
  • First prototype tested with 12 families
  • Epigraf incorporated
  • Keepsake beta launched
[ About ]

Epigraf is run by Kirill So — a decade of building products at Delivery Hero, Carousell, and Standard Chartered. Based in Singapore.